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Strategic. Talented.  Efficient.    

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Jo is an energic and inspirational hands-on Creative Director who's skilled in directing product and brand campaigns, driven to developing talent, and works productively with cross-functional teams to position and build a brand. Her ability to see the bigger picture of the business connects creative to strategy that leads consumers to brands. And brands to agencies.

 

With 20 years of agency experience, this Art Director has been known to write a decent headline, tagine, or script. She has the hands-on experience of driving award-winning creative for Fortune 500 clients, including L'Oreal, Colgate-Palmolive, Hill's Science Diet, ATT Wireless, and luxury brands such as Saab, BMW & Tiffany while working at Ogilvy, McCann WW, Y&R, and Droga5.

 
She's taken that passion for building brands for a ride on the client-side to GNC, driving the strategic positioning from creative development through to production of all digital marketing initiatives. Each resulting in holistic consumer experiences from GNC.com to Amazon's storefront launch. Each interaction designed to deliver engaging experiences laddering up to GNC's Live Well brand promise.
 
A strategic thinker. A content creator. This passionate creative's mission gets measurable results.

 

When Jo isn't working with her clients, she enjoys pursuing her passion for photography, traveling, and hanging out with her kids who have turned out to be pretty cool people.

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