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Arrowhead TV & Print Campaign


In this campaign for Nestle Water Group’s West Coast brand, my partner and I connected the cultural trend of the consumer’s appreciation
for nature that is reflected in their life style choices to the product. From the types of shoes they wear to the magazines read, we set up a direct link
between choices and the products benefit in TV, Print & OOH. EFFIE Award. Art Direction & Writing

© 2021 Jo Maggiore / 360 Creative / Integrated Art Director / 917.744.4224

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