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GNC Live Well – 'Your Solution Center' 


As the Digital Creative Director, I was tasked with the challenge of bringing together all product information and its related content through to a consumer-facing customization system based on the individual consumer's needs.


By bringing on-line merchants, off-line marketers and scientists to work together, we created a solutions tool that has proven to be as equally effective in-store as on-line. Holistically improving the consumer's experience. Ensuring developmental efficiencies in the approval process by establishing a mobile first workflow with a prototype (

Digital Creative Direction / Strategic Content Development: Jo Maggiore
UX Designer: Dana Lyons; Digital Designer: Joe Olivier; Copy: Mia Bencivenga 

© 2021 Jo Maggiore / 360 Creative / Integrated Art Director / 917.744.4224

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