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​NET10: Cell Phone Happiness – “Happy Place” National Campaign


NET10 approached Droga5 to revitalize their struggling performance. We had previously focused on how NET10 wasn't evil
through numerous broadcast & in-store executions of the "No Evil” campaign. This time, we decided to flip it. No monthly bills, no contract, and the freedom
to choose anything from 200 minutes a month to unlimited everything (even data) meant one thing to us: Cell Phone Happiness.

As part of the core team to conceive & develop the “Happy Place” creative we showed consumers what "Cell Phone Happiness" is.  Taking television and online viewers to their "Happy Place", complete with talking shoes, we delivered on the promise of saving money by tapping into the reality that their money can be going to better things with light-hearted executions via the internet & in store posters.
Strategic Development, Art Direction, & Digital Design

© 2021 Jo Maggiore / 360 Creative / Integrated Art Director / 917.744.4224

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